Atlas Furniture Asia partners with world-class craftsmen to deliver the best value furniture (specializing in mattresses & beds) to manufacturers & wholesale customers worldwide.


A Message From Peter M. Brobyn, Director (APAC)

Peter M. Brobyn - Director, Asia Region, Asia Furniture International Ltd. (t/a Atlas FurnitureAsia) It will be 10 years since we opened our Hong Kong company next year, and what a decade it’s been! So many things in the world have changed, from climate change to plastic pollution in our oceans, from conflicts around the world to this COVID-19 pandemic.

The things that haven’t changed is our belief in what we do as a company, the way we look after our people, the way we treat our suppliers and the passion we have for our customers and the products they buy from us.

While people around the world are being laid-off because the big companies exploit welfare systems to pay their staff, Atlas Furniture Asia has not laid-off anyone and we have not reduced anyone’s wages – in fact, some members of staff recently received pay rises for the excellent work they are doing! We have paid everyone exactly the same way, as if nothing has happened, because we run our business with sufficient buffer to tackle tough situations when they arise.

While senior executives of other companies are enjoying an extra 8-10 weeks holidays, we are improving our business across the board: documents, procedures, systems, training, people, vision and communications – including, but not limited to our brand new website.

People

We have currently advertised for a number of new positions within our group, including QC Manager, Quality Engineer, Quality Control and Compliance Assistant – all quality-related positions.

When my wife Da and I started Atlas 10 years ago, we agreed upon our ultimate quality goal, (which still stands today) of .0001% complaints. Hiring the right staff allows us to grow sustainably, whilst maintaining that target.

Three weeks ago we took on a Service Manager (a dual-role position), who has already created service@AtlasFurnitureAsia.com as a single point of contact for any service issues. We are also leveraging Microsoft Forms at http://www.atlasfurnitureasia.com/service for better client communication and we posted more information about it here: http://www.atlasfurnitureasia.com/contact/service

The onset of the pandemic hit us as Da and I were in England, visiting customers and spending Christmas with our UK family. This has resulted in us being unable to return to China since the end of 2019 which has had an obvious and huge impact on our company. We are pleased to see that the I.T. systems that we ave been investing in over the last few years paid dividends, and we were able to continue completely remotely with teams in England, Thailand (where my wife and I are now based for the time being) and our operational base in China.

This has allowed us to put in place a completely new documentation, process and communication system within our company. 60% of the systems are already finalised and running within our company and across our supply chain.

All of our manufacturing suppliers have signed our new anti-slavery policy and our commitment to EUTR compliant wood.

Quality

All our factories have signed up to our Supplier Honesty Agreement, which explicitly bans anyone who works with Atlas to receive any gratuities for anything, whether for accepting a quality problem, or introducing a new factory that will result in financial gain. This is a zero-tolerance agreement that also extends to our staff and everyone involved knows that we will act immediately and conclusively if this happen with ALL parties involved, ending relationships with Atlas and potential legal action where appropriate.

I have worked in Asia for over 30 years. I have seen so many Quality Control Inspectors walk into a factory, have their expenses paid by the factory when their employer already pays (double-dipping), take their long lunches and then receive their red envelope and go home. They never even look at the product.

I know QC’s that own 4 houses because of this. When it all goes wrong, the factory doesn’t care – there is always another customer waiting for their product.

Well I do care. This is why every QC we use is employed by us directly. We vet them and train them – they are our people.

Quality comes first, service second only to quality and price after that. Most of the suppliers we have worked with over the past decade became our closest friends. We take on (in most cases) their entire production, as a core responsibility of Atlas. They care about us and we care about them. They are our friends and partners.

New ‘Countryside’ Collection

'Countryside' Collection wooden beds and bunks We have been working on our new ‘Countryside’ collection of over 30 new and existing bed frames, including bunk beds, gas-lift storage beds, captains beds – all made from pine, oak, ash and a number of new wood species including a new recycled wood range.

All are available as a natural stain or finish, or the popular, new & exciting painted colours. We have adopted a new solid wood slat, with 120mm * 25mm-wide wood on all new ‘Signature’ ‘Countryside’ collection products and improvements on all our original wood products. Our popular SuperValue range continues to sell very well.

All the ‘Countryside’ collection is made entirely in Viet Nam, a country we have worked in for many years but never really had anyone on the ground. Now we have a country manager, 4 QCs and will be taking on a QC Manager there, starting there shortly to help to add the extra experience needed to grow our team.


Signature Collection 'SuperValue' range


‘Your Own Mattress Brand’

'YOUR MATTRESS BRAND' The range was launched in Shanghai as a concept range of mattresses, now it changed from concept to reality, it was decided by our supplier and ourselves that due to the current climate, that the ‘Your Own Mattress Brand‘ production should be moved away from China.

By moving our factories out of China and into Africa, relocating the entire management team there, we are better positioned to supply the current needs of our ever-demanding customers on cost-down

The factory is built and by autumn 2020 the range will be ready for a re-launch, quality price & service first, as always.

More New Products

'City' sofa bedsWe have introduced a new ‘City’ collection of sofa beds – this will be completed by Autumn 2020 and will be full of many exciting new products, as well as our best-selling sofa beds.

Sofa beds were a main-stay of our business for the very start in China, for many years we were supplying some of the largest companies in the UK and Germany. Around 5 years ago, growth in orders in the standard and gas-lift bed ranges meant that we migrated away away from sofa beds around 5 years ago now. Now is the perfect time to introduce again, re-branded, new styles with exciting new fabrics.

Opportunity

Shenzhen, Guangdong, China We have some of the hardest trading terms I have seen in 43 years of being in this great business that I love so much, but NEVER have I ever seen so much opportunity out there in the market.

2019 we opened new sales showrooms in Xiamen. We opened a new office for up to 25-30 people, with 10 full-time staff already on payroll.

We are embracing technology, making it easier to connect with all our people, regardless of which country they are in, either by phone, SMS, Video-calling via Microsoft Teams, all to ensure they get what they need when they need it – fast answers and some personal face-to-face time.

Past & Future

In 2015, we set out a new 5-year business plan, which set out what as a company we wanted to achieve by the year 2020. It included, how our brand would influence the market place, which we exceeded.

To build a team of people who could work and achieve our sales and quality goals, build and implement infrastructures across our operations i.e. in our offices, showrooms (UK & China) plus manufacturing partners, attend & exhibit at world-class exhibitions in China, Vietnam & the UK – we exceeded all these goals.

To build our products and our customer base, supplying products to over 24 different countries, if you are not one of our customers and would like to join the Atlas family simply start with your enquiry or write to me personally Peter@AtlasFurnitureAsia.com and I will be happy to respond. Alternatively complete the contact form on our new website, or start a live chat with one of my staff.

Our New 10 Year Plan

This is really very simple: To build on the past history of our company, never forgetting our goals: QUALITY, SERVICE & VALUE and grow by using the best people in the industry, build the best quality products we can, for the price you pay and offer the best service in the industry.

We commit to embracing the latest technologies possible, partnering with world class-craftsmen to deliver the best value furniture (specializing in bed frames and mattresses) to manufacturers & wholesale customers worldwide – that is, afterall, our company mission.


Atlas Furniture Asia partners with world-class craftsmen to deliver the best value furniture (specializing in mattresses & beds) to manufacturers & wholesale customers worldwide.


Da & I want to thank every single person who has supported Atlas Furniture Asia since we started all those years ago, would like to thank all the suppliers we have and are working with and most of all my truly amazing team who we have the pleasure of working with every day – thank you.

To those who want to join the Atlas effort, please do not hesitate in contacting me. Whether you are a factory looking to work with us, a customer looking for a great product at a really low price, or someone looking to join our staff, let’s talk.

www.AtlasFurnitureAsia.com

Start your journey, look around the web site and we hope you enjoy your experience. If you have something you want to add, don’t hesitate in giving us your feedback – you will see the links all over.

We guarantee every single one of our products to ensure your total satisfaction.

“Your satisfaction is our Passion”


Logos, Images & Trademarks Used on our Website


Breakfast in Bed


Product Images

Product images (including in-room ‘beauty shots’ are © Asia Furniture International (HK) Ltd. and its subsidiary 阿特拉斯国际贸易(深圳)有限公司 (trading as ‘Atlas Furniture Asia‘), and help to showcase the Product Photography Service we offer our customers. This also extends to line-drawings and technical drawings included in our documentation.

Lifestyle Images

Unless specified, the lifestyle images included in our website to help set a ‘tone’ or convey a message faster, are kindly acquired from the amazing Pixabay.com, who provide over 1.7 million+ high quality stock images and videos shared by their talented community.

Atlas Brand Logos

Our brand logos for ‘Signature‘, ‘SuperValue‘, ‘City‘, ‘YOUR MATTRESS BRAND‘ and ‘Countryside‘ are ® 2020 regisitered trademarks Asia Furniture International (HK) Ltd.

Questions?

Any copyrighted, registered or owned images, likenesses, errors or omissions are purely coincidental and we will respond to C&D requests immediately – please contact us.

Also In This Section:

  1. Latest News
  2. Markets We Serve
  3. Meet The Team
  4. Anti-Slavery Policy