Brand

The Atlas Furniture Asia brand is a core part of who we are. Our brand stands for quality. It stands for quality, functionality, and clarity.

We have the following ‘levels’ of branding, as follows:

1. Atlas Furniture Asia (and associated group of companies)
2. Product Collections (Signature & SuperValue)
3. Product Brands (‘City’, ‘Countryside’, ‘Your Own Mattress Brand’ etc.)
4. Accreditation (logos of 3rd parties with whom we partner, cooperate or turn to for approval of the quality and safety of our products)

NOTE: Some ‘Countryside’ branded products maybe be ‘Signature’ collection (suggesting a higher grade product), or a ‘Your Own Mattress Brand’ mattress may be in the ‘SuperValue’ range (suggesting a lower price-point for best-value), but NOT ALL products are necessarily classified in both sub-sections. Please check if you are unsure.

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1. Atlas Furniture Asia Branding

The following logos apply to various sections of the Atlas Furniture Asia group of companies:

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2. Product Collections

Signature or SuperValue, depending on the price-point, materials, and overall quality of a product.
The correct Product Collection is usually dictated by price.

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3. Product Brands

Brands may or may not also fall into certain groups or collections (2. above), but not always. If in doubt, please ask.

 

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4. Accreditation

The following 3rd Party Groups, Companies, Associations, and Accreditations are industry-renowned and help us to instantly communicate the level of safety and quality that our customers have come to love.

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